COCA-COLA
“WE ARE GOING TO DEFEND IT”
The 2026 World Cup is different from any other.
This time, we’re not going to win it—we’re going to defend it (ANULO MUFA - KNOCK WOOD)
That was the insight that defined Coca-Cola’s World Cup campaign. We put it in the mouth of Argentina’s national team coach, and within a week, it became the brand’s most-watched commercial in recent years.
This time, we’re not going to win it—we’re going to defend it (ANULO MUFA - KNOCK WOOD)
That was the insight that defined Coca-Cola’s World Cup campaign. We put it in the mouth of Argentina’s national team coach, and within a week, it became the brand’s most-watched commercial in recent years.
ACV :