COCA-COLA
“PLURAL”
This campaign was created with a focus on local relevance, using idioms and expressions deeply rooted in argentine culture. As a result, some phrases may be lost in translation or may not have an exact equivalent in English
ACV CONTENT:
COCA-COLA
“YOU MUST LOVE COKE”
How do you show Coca-Cola’s iconic red in a stadium where fans love the brand but reject the color.
You let an optical illusion do it for you.
Every billboard, wild posting, and piece of stadium signage was built using zero red ink, relying only on blue, grey, black, and white.
The illusion did its job, making fans see the red that isn’t actually there.
And if you’re seeing red that isn’t there, it can only mean one thing… You Must Love Coke.
This idea won two Bronze Lions in the Cannes Lions festival 2026.
CASE STUDY:
BOARD:
DON'T BELIEVE IT? SEE IT FOR YOURSELF:
COCA-COLA
“CONFERENCE”
For the 2026 FIFA World Cup brief, we teamed up with Lionel Scaloni, Argentina's national team coach, to spark a nationwide reaction by making him say that he and the national team wouldn't win the World Cup. Watch the spot:
HERO CONTENT:
The campaign had a lot of repercussions, people went mad and got really excited with Scaloni’s phrase: “We are not going to win the world cup. We are going to defend it”. Watch the case study:
CAMPAIGN REPERCUSSIONS CASE STUDY:
COCA-COLA
“REAL HISTORIES”
This campaign was a local adaptation of a global Coca-Cola campaign built around real stories centered on a Coca-Cola. The challenge was to find authentic Argentine stories that reflected our culture and the way we live, shaped by the resilience that comes from navigating recurring
economic crises.
TV. COMMERCIAL #1 - “PREGNANCY”