QUILMES
#DoTheCollins
ONE FRIENDSHIP DAY, TWO WEEKS OF CONVERSATION.
Friendship day is not just another day in Argentina and Quilmes, the beer of Argentine gatherings, could not miss the opportunity to celebrate. Therefore, we decided to immortalize the man who performed the greatest act of friendship in history. Using the hashtag #DoTheCollins, not only did we get astronaut Michel Collins his well-deserved recognition on this day, but we also gave everyone the opportunity to join the conversation with different content.
HERO CONTENT:
DIGITAL CONTENTS: To continue with the conversationwe did short contents with de hastahg #DoTHeCollins where we told friends stories.
DIGITAL CONTENTS #1 - “ROCKET”
DIGITAL CONTENTS #2 - “BRING”
DIGITAL CONTENTS #3 - “SWEEP”
DIGITAL CONTENTS #4 - “ZERO GRAVITY”
PEOPLE COMMENTS:
Here are some of the many stories and comments people made in our instagram account:
