AXE
“DESTINY”
SO SORRY, DESTINY!
Destiny is an inevitable force, it is said that what’s meant to be will be. This piece shows two soul mates meeting on the day their paths were inevitably destined to cross.
TV COMMERCIAL:
AXE
AXE had a clear business objective at a global level: “for every guy to carry a fragrance wherever they go”. This is part of the content we launched to communicate why it is good to always carry an Axe fragrance on you. A simple but effective story. After all, nothing makes you feel more confident than smelling good.
TV COMMERCIAL:
AXE
“THE LOOK”
AXE had a clear business objective at a global level: “for every guy to carry a fragrance wherever they go”. This is part of the content we launched to communicate why it is good to always carry an Axe fragrance on you. A simple but effective story. After all, nothing makes you feel more confident than smelling good.
TV COMMERCIAL: