ITAÚ
"A CHAT CLOSER TO EVERYTHING”
A campaign to comunicate that for the first time in history you can open a bank account and manage it without leaving your whatsapp.
This idea was awarded GOLD and SILVER in the Cannes Lions festival.
Money emoji, Piñata emoji, champagne emoji!
CASE STUDY:
TV. COMMERCIAL #1 - “GRANNY’S BIRTHDAY”
TV. COMMERCIAL #2 - “THURSDAY BBQ WITH FRIENDS”
TV. COMMERCIAL #3 - “FRIENDS”
To encourage the opening of accounts we launched a promo where we gave money for each account opened. This content was made to comunicate that promo.