TARJETA NARANJA
“THIS IS WHO WE ARE”
“WE'RE LIKE THIS. AND WE WANT MORE PEOPLE LIKE THIS.”
It all started in a sports store, with two friends and P.E. teachers who, 60 years ago, created what would become the most widely used credit card in Argentina.
Tarjeta Naranja — a financial services company as unique as its founders.
“Financially Incorrect” was the positioning we created for their launch in Buenos Aires, back in 2012.
Later, we released a campaign featuring three short films and a Christmas special to show that wonderful people like them are everywhere.
AVC #1: “AFIP”
AVC 2: - “BABYCALL”
SHORTFILM - “DECEMBER”