PILSEN BEER
“MOUSTACHE”
According to studies, thousands of liters of beer are wasted every year trapped in mustaches. No, this is not a joke. This are real studies and a real issue. But it does sound funny... Thats why we did something funny with it: A funny solution. We invented the “PILSEN EXTRA MOUSTACHE”, a weird but useful moustache that matches the shape of a pint glass and prevents beer from snagging on whiskers. We also did a funny campaign talking about this problem, and a funny promo where people could get free Pilsen Extra in pubs if they went with the “PILSEN EXTRA MOUSTACHE”.
CASE STUDY:
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AVCS:
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PRINT / OUTDOORS:
